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We are a sales and digital marketing agency for the
property development and financial sector.

We generate high-quality leads that convert into sales.

  • Scroll Down

We are a sales and digital marketing agency for the property development and financial sector.

We generate high-quality leads that convert into sales.

Scroll  
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Murdoch health and knowledge precinct

6 sales in 16 weeks

Murdoch health and knowledge precinct

6 sales in 16 weeks

More About Us

We are property development and finance specialists, so we inherently understand the industry and how buyers make decisions.

Our team understands that at the heart of it, all you want is strong communication and to generate high quality enquiries that convert into sales.

Our experience also means our team can adapt our knowledge to suit your unique requirements. A thorough understanding of what makes your business tick means we deliver strategies and campaigns that hit the mark.

We put our hand on our heart, look our clients in the eye and promise that every strategy we propose to them is nothing short of what we would do for ourselves.

We have built our collective experience in property development and financial services marketing for over 10 years and we work with clients from all throughout the industries – including residential and commercial developers, private fund and asset managers, wealth managers, insurers and brokers, financial planners and advisers.

Our tailored messaging appeals to retail consumers (B2C) and high net worth decision makers (B2B) as we pride ourselves on our expert communication skills.

Our blog has become an industry source of insightful news, commentary and research on content marketing, lead generation and buyer behaviors within the property development and financial sector.

By Gia Le, Managing Director

More About Us

We are property development and finance specialists, so we inherently understand the industry and how buyers make decisions.

Our team understands that at the heart of it, all you want is strong communication and to generate high quality enquiries that convert into sales.

Our experience also means our team can adapt our knowledge to suit your unique requirements. A thorough understanding of what makes your business tick means we deliver strategies and campaigns that hit the mark.

We put our hand on our heart, look our clients in the eye and promise that every strategy we propose to them is nothing short of what we would do for ourselves.

We have built our collective experience in property development and financial services marketing for over 10 years and we work with clients from all throughout the industries – including residential and commercial developers, private fund and asset managers, wealth managers, insurers and brokers, financial planners and advisers.

Our tailored messaging appeals to retail consumers (B2C) and high net worth decision makers (B2B) as we pride ourselves on our expert communication skills.

Our blog has become an industry source of insightful news, commentary and research on content marketing, lead generation and buyer behaviors within the property development and financial sector.

By Gia Le, Managing Director

Who We work with

Who We work with

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MURDOCH HEALTH AND KNOWLEDGE PRECINCT

The Brief

  • No digital strategy in place for a 10 year project and scope of size
  • Disconnect between marketing collateral and their brand
  • Limited brand awareness in the market place
  • Limited understanding of digital strategies (AdWords, EDM and strategic targeting)
  • No Landing Page to capture leads
  • Zero visibility over their leads which they generated
  • Previously wasted $50,000 on traditional methods of communication (print, newspaper and letterbox drops) with poor results
  • They had not segmented their buyer profile and was trying to market too broadly
  • No lead nurture sequence in place
  • Had no strategy in place to target a specific niche beyond traditional methods of newspaper, magazines and yellow pages
  • Developer was providing all the information to people who enquired over email

Our Solution

  • Created a strategy targeting their ideal buyers. We identified 3 different buyer profiles
  • Built new marketing assets which now aligns with their brand
  • Built a Landing Page to capture leads
  • Provided full transparency across leads via recorded phone conversations and being copied into every lead generated
  • Educated and worked with Development Manager on how all marketing channels work together to generate a sale
  • Implemented a digital strategy producing an increase of 1700% enquiries
    One digital strategy produced 50% conversion for appointments
  • Identified 3 different buyer profiles and segmented messaging for each profile
  • Implemented an automated email sequence to take buyers through a journey keeping in regular contact
  • Implemented a digital strategy to target specific industries and investors.

The Result

  • 86 qualified enquiries over 16 weeks
  • 6 Sales
  • 60% subscribed prior to launch
  • 17 Attendees to the VIP launch evening and 2 signed up that night
  • 3 still in negotiation
  • No Realcommercial.com.au exposure