A lot of businesses are going to suffer during this transition.
Unless you’re in toilet paper supply or own a Chemist Warehouse, then chances are you’re feeling the pinch.
But you don’t have to be one of them.
There are smart, intelligent, and counterintuitive things that you can do.
Sure, you can panic, sell your soul and do the job for half the price (this is clearly not one of them) or you can live off Red Bull and hustle like a maniac, only to still end up doing the job for half the price.
Sounds dramatic right?
Well, so is this pandemic!
Or… (yes you do have another choice)
You can chillax, view this is a blessing, take some time out to reassess how you want to emerge.
Time is your best friend.
The biggest lie we tell ourselves is that in 6 months, things will go back to normal; that a “V” shape recovery is on the horizon.
We all want to believe in a miracle.
While I did not experience WWII nor the atrocities of the Vietnam War, the trauma is real.
Just think about how September 11 redefined the way we travel and our perception of national security.
We are going to be more cautious, more frugal. Even the way we view social engagement will change.
Now, back to your business…
What I’m saying is that if you want to emerge leaner, faster, and stronger, then you need to do things you’ve never done before.
This is survival.
Survival is instinctive.
If it’s instinctive, then it should be natural.
If it’s natural, then it should be easy.
And if it’s easy, then it might actually be fun.
So if it’s fun, then chances are, you will excel.
But how?
Contrary to what you might think, you don’t need deep pockets to prosper during COVID-19.
You don’t need a billion dollars for Facebook or Google Ads.
I grew my business without spending a single dollar on Google Ads, and so can you.
But you do need to go deep with your targeting.
This takes courage because it’s counterintuitive.
Think about it, when you’re stuck in a vicious cycle, you will do ANYTHING to keep sales coming through the door.
The secret to succeeding during a recession is to target your NICHE.
When the economy contracts, the smart money comes out to play while the average money sits on the sideline waiting for recovery.
To attract sophisticated clients that are ready to make decisions you need to play on the fringe.
Playing on the fringe takes courage and focus, you have to target people who are prepared to listen and engage with your product.
Smart money wants bespoke solutions and they’re prepared to pay a premium for it.
What does this mean for you?
Imagine a business where you no longer have to chase shit clients.
No more begging for scraps or staying up late stitching together proposals that lead nowhere.
These clients are coming to you because they’ve already made up their mind about you.
We’re all going through challenges, my business has lost a bunch of clients over the last few weeks.
But I’m happier and more profitable than before.
Because it’s not what happens to you, it’s how you react to what happens.
This isn’t utopia, you can do it, too 😊
P.S If you’re still a bit stuck, check out my free resource HERE by downloading how to “Thrive During a Recession- Five ways to Pivot and Profit”
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