Zaki Ameer the founder of DDP was recently involved in a Public Relations incident which severely damaged their reputation and reduced the amount of enquiries overnight
Leads generated using social media were weak, high percentage of fake numbers and unreturned emails.
Buyer profile had not been segmented trying to market too broadly.
They had 20,000+ emails in their database which weren’t being capitalised on
No digital content strategy in place
Marketing message did not align with their brand nor evoke any emotional connection for prospective buyers.
Recreated some of their Case Studies to make it more emotionally engaging
Used the PASTOR method in Email Direct Marketing content so it was no longer about the “hard sell” but rather positioning DDP as empathisers of the great Australian dream to obtain financial freedom through the acquisition of property
Implemented a Email Direct Marketing schedule to ensure the database was being sent regular content to keep DDP front of mind
Create a Lead Generation platform via Facebook and Instagram generating enquiries
Implemented a retargeting strategy, ensuring audiences received the message multiple times.
Built new marketing assets, aligning with their brand and clearly outlining their USP.
Created and managed an automated email sequence, taking all enquiries through a journey, further explaining the benefits of using DDP to source their next investment property, keeping in regular contact to ensure they remained front of mind.
DDP originally contracted us to produce 2 emails per MONTH but have now increased this to 2 emails per WEEK.
Sending out 2 emails per week
Each email conservatively generates 3- 5 appointments
Gia is an award-winning entrepreneur, marketing strategist and dog lover. Graduating with a degree in Marketing and the Media, Gia spent ten years working in the finance and insurance sector where she excelled in sales, data analysis and financial modelling.