Did you know that the ROI for email marketing is on average 4400%?
That’s $44 for every dollar spent on an email marketing campaign.
Mailchimp and Campaign Monitor are the leading email platforms across different industries including property. There are over 200 million Mailchimp users across the globe today, while 250,000 businesses worldwide love Campaign Monitor.
Constant innovation is key to the success of every business and every property developer should always look for ways to bolster their marketing efforts and streamline internal processes for optimal results. On that note, here are the latest features of Mailchimp and Campaign Monitor that can help boost your marketing strategy.
Mailchimp
Mailchimp has been synonymous with email marketing through the years. With a staggering 60.51 per cent share in the email marketing industry today, below are its most recently launched features:
Creating a branded email address
Mailchimp has enabled users to create a branded email address when they add Google Workspace to their domain purchase. They can also get access to features like Google Calendar, Google Drive, and more.
Adding more apps to facilitate easy publishing of posts across various platforms
Mailchimp has invested $1M in the developer community with a fund to power the creation of new integrations. Over 20 best-performing apps are now offered including LinkedIn, Mixpanel, and Patreon.
Powering campaigns through Mailchimp Marketing API
Mailchimp’s Marketing API not only keeps data in sync with the platform but also leverages users’ contact creation and adding experience. It’s now also easy to scale long-running calls to the marketing API with batch requests.
Optimising your automation
Mailchimp has released new features to help strengthen your automations. You can now create new tags within a journey and start or branch a journey map based on contacts campaign activity. Unsubscribing or subscribing contacts based on customer actions was also made possible.
Applying auto-tagging for surveys
Survey auto-tagging will automatically create tags based on responses to your Mailchimp Surveys, allowing you to discover your audience more. This function also enables you to populate your audience with demographic, product interest and satisfaction tags for every new customer or subscriber.
Recommended reading: The Ultimate 7 Step Guide To Email Marketing
2. Campaign Monitor
Loved by approximately 2 million marketers and 250,000 businesses worldwide, Campaign Monitor constantly innovates to streamline and systematise the process of sending powerful email campaigns.
So, what are its new offers in 2021? See below:
A simple streamlined campaign creation process
In the new campaign experience, users can edit all of their campaign information on one page. That means less time wasted in clicking back and forth between pages. Here’s the list of all the changes a user can apply on a single page:
- Edit your sender details
- Import or search for lists and segments (and exclude lists and segments)
- Craft your subject line and preview text
- Choose whether you want to reuse a previous email design, build from a template, upload your own HTML or create a plain text email
- Set up an A/B test
- Apply tags
- Access all preview and test options
- Schedule and send your campaign
New overview page
Campaign Monitor has improved the overview page and gives users a bird’s-eye view of all email activities, which is especially helpful when users have multiple team members working on different campaigns.
The new improvements include a modern layout with new thumbnails to easily identify and differentiate campaigns, shortcuts for hovering over a sent or drafted campaign, a new “create” button and recent lists for quick viewing of subscribers.
Campaign optimisation on autopilot
Along with an updated interface, they rolled out some smart features that will help users follow email best practices without having to give it a second thought. Here are some of those:
- Recommending the perfect A/B test to run based on your campaign objectives.
- Helping you optimize your subject lines by providing a summary of your previous subject lines and open rates.
- Sharing suggested lists to use to save you time — based on the lists you use the most or recently created
Also read: Apple Privacy Change To Cost Facebook, Google $25 Billion Over Next 12 Months
At Elite Digital Campaigns, we design bespoke and intelligent email campaigns that enrich your brand, elevate your content narrative, and ultimately, convert enquiries into appointments and appointments in sales. We understand that generating leads at the top of a funnel is only the beginning because by designing an intimate nurture program, Email Marketing can become a profit centre for your project.
