Deals are being done. Deposits are being taken. Contracts are being signed.
But it’s not just happening to you.
You know you’re better than your competitors.
In fact, their product stinks.
You’ve copied their marketing and even considered hiring their Sales Manager, but you just can’t seem to recreate their magic.
What’s more, they do this on 30% less staff.
The truth is what you see is just above the line.
Still water runs deep.
And most of the sales activity happens while you are sleeping. Imagine if you have a salesperson who follows up every single person consistently and eloquently.
A person who knows how to say the right things at exactly the right time.
I call this person Email Automation.
What is Email Automation?
Email Automation is basically sending out emails to potential and existing customers automatically when they meet a certain trigger. This secret power allows you to send emails that are super relevant to your customers.
As a result, your customers are more likely to open the email and take action, which is to either book an appointment or request further information.
There are two kinds of emails you can automate: event based-trigger emails and drip-feed emails.
Event-based trigger emails – You send these emails based on the action or lack of action of your email subscribers. Some examples are welcome, educational emails about your product or service, and milestone emails. A welcome email to every enquiry should be kindegartener stuff.
Drip-feed emails – Drip feed emails, on the other hand, are sequential emails that automatically go to your customers’ inbox according to the schedule you set. For example, you can create a 3-sequence email geared towards booking an appointment with the prospects who attended your webinar about buying a property during Covid-19.
Top 3 Perks of Email Automation
#1 No room for BullSh!t from your sales team
When you rely on salespeople to close the sale, there are times when they can be inconsistent and this is part of running a human team. In Email Automation, there’s no room for such BS because it’s technology working for you. It’s big brother stuff. Everything is transparent. You can see who opened the email and clicked the call-to-action button. Basically, Email Automation is the salesman that never sleeps. It runs round-the-clock and it never complains. I like this very much.
#2 Boost customer retention
According to Bain & Company, a 5% increase in customer retention improves profitability by 75%. Moreover, every business owner must know that it costs five times more to get new customers than to keep existing ones. So, is Email Automation a part of your client nurture strategy?
If you paid $50 for a lead and you stopped marketing to them just because they ignored you the first time, you might as well kiss $50 or $2 million goodbye.
#3 Improved branding and sales results
Being able to see immediate results mean you can analyse what works and what doesn’t real-time. It arms you with actionable insights to make informed choices moving forward. There’s simply no way for your sales and marketing to go but up.
Additionally, as Email Automation relies on triggers, you can personalise your messages. This is imperative. Why? Accenture revealed that 91% of customers are more likely to purchase from a company that provides offers relevant to their needs. Let that number sink in.
Lastly, with Email Automation, your team can pour their attention on value-adding tasks instead of manually sending emails. They can concentrate on creating strategic content, analysing campaigns, and closing more sales.
We all know a global recession is coming, so the pie is shrinking.
Do you use technology as a strategy or are you just depending on song and prayer?
You’re now probably wondering: “So, how do I start implementing Email Automation?” To start the ball rolling, below are the things you should do:
- Segment your email subscribers
- Craft personalised emails
- Make sure that landing pages are as awesome as your emails
- Always analyse your email campaign results
- Finally, choose an excellent email platform
You can also check out this blog for other tips and tricks about email marketing.
If you want to use Email as a marketing strategy but don’t know where to start, let’s chat and see if it is a fit for you. You can schedule an appointment HERE
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