Global stocks have gone from a bull market to bear market in less than 3 weeks, shedding 22.70% of its value.
Coronavirus Infections are still growing.
As of Friday, there were 133,000 confirmed cases worldwide and 4,960 deaths according to Bloomberg data. Recoveries were measured at 69,954.
There is not much good news around the world, and meanwhile back on home soil, our team continue to be busy and optimistic.
Finding tenants for neighbourhood shopping centres and generating leads remains one of our core focus and there is good reason why this sector continues to defy gravitational trends.
In Australia, supermarket, grocery and liquor retailing accounts for approximately 40% of the circa $320 billion retail trade industry.
Whilst supermarkets account for only 6% and 18% of total cash flow in regional and sub-regional centres respectively, in neighbourhood centres, they account for approximately one-third of total income.
Nick Willis, Associate Director of CBRE’s NSW Retail Investments team explains “Whilst the retail landscape is changing, neighbourhood shopping centres are relatively insulated from the overarching threat of e-commerce and well-positioned to capitalise on the growing consumer demand for convenience,”
And when the world goes mad over toilet paper, I somehow think neighbourhood shopping centres remain even more relevant.
Whilst the retail landscape is changing, neighbourhood shopping centres are relatively insulated from the overarching threat of e-commerce and well-positioned to capitalise on the growing consumer demand for convenience.
The first unit I took in University was Fundamentals of Economics and it still rings true that in times of economic uncertainty, non-elastic services and goods are where most investors will be looking to seek refuge from an unprecedented decade of low yield.
So how can commercial agencies, developers and asset owners find new tenants when appetite is low?
How can digital marketing help commercial property?
And what are the best lead generation strategies?
Below are a few marketing guidelines we have crafted for marketing commercial property online to generate leads:
Go Local with Targeting: My parents owned 2 small businesses and on both occasions, they lived as close as possible to the premises and with social media, there is no excuse with targeting your lead generation campaign on a microscopic level. We always ask our leads to tell us where they live and the postcode proximity is startling.
Display Humanity: Time and time again, I can confirm that campaigns that demonstrate humanity and personality generate the most engaged responses and applications. Remember, tenants are people too and whilst they’re here to do business, they want to feel comfortable with landlords and agencies.
Sell a Dream: When you promote an empty space, it requires immense imagination for mums and dads to believe they can be a small business owner. On the flip side, when you sell autonomy, freedom and alignment to their passion, this is when magic happens.
Be Extremely Focused on Tenant Mix: Counterintuitive thinking because the more resolute you become with the tenancy mix, the more targeted and higher quality the leads become. Eg. Looking for a barber is far easier than looking for a random shop owner. You want specific skills set so the campaign is niche and powerful.
Don’t believe me? Below are some statistics we generated over the past 4 weeks across Australian retail sector:
- Regional NSW Shopping Centre 19 leads @ $19 each
- Regional QLD Shopping Centre 8 Leads @ $50 each
- Metro WA Shopping Centre 18 Leads @ $12.50 each
- Regional WA Shopping Centre 3 Leads @ $60 each
Other articles relating to this article:
How to find tenants for shopping centres
ABOUT ELITE DIGITAL CAMPAIGNS
We are a boutique digital marketing agency that specialise in lead generation for property developers and the finance sector across Australia and Asia. We have marketed over $1 Billion of projects and services in 36 months.
Services our team offer:
- Content Marketing
- Lead Generation
- Global Research and Marketing Strategy
- Pay Per Click (PPC)
- Search Engine Optimisation (SEO)
- Web and Landing page development
- Social Media
Testimonial: What a client recently said about us:
“We developed a great partnership with Elite Digital Campaigns as they were instrumental in our digital transformation. The biggest difference between EDC and other agencies we interviewed was how EDC took their time to go deep by analysing the consumer journey to understand buying behaviours of our high net worth clients. Their dedication to generate leads for our project internationally is evident by the volume and quality of enquiries received. EDC’s ability to articulate our project’s story and narrative is both meticulous, compelling and succinct.”
-*Adrian Bowen, Managing Director of Sunplay Asia Developments *