Developers + EDC = abundant, beautiful, fruitful leads
It goes without saying that you want your project to attract attention.
The right kind of attention.
Not just general enquiries; you need positive interest from the right people.
People who will become your customers.
Prospective customers need to be made aware of your project, but not only that, they need to feel excited about your project. Invested in it.
For decades, property developers have relied on traditional methods of advertising – television, radio and signage (such as billboards). These methods have proved effective to a limited extent, but none of them can demonstrate exactly HOW effective they are, in other words what kind of ROI they offer. Can a static billboard REALLY be more cost-effective than a customised digital campaign?
There’s a saying in marketing: “Be stubborn about your goals and flexible about your methods”.
This is where successful companies differ from those that flounder and fail. Every business needs to invest in 21st Century strategies in order to survive in a fiercely competitive 21st Century market.
Digital marketing means you can see for yourself exactly how much bang you are getting for your buck. No more ‘scattergun’ approach to promoting your project: you get a tailored campaign, timed and targeted with deliberation and precision.
At EDC we know how to use words and tried-and-tested digital strategies to transform prospects into customers. We know how to keep the customer satisfied so they won’t leave you in favour of one of your competitors. It’s not so much about pushing a product as it is about building relationships with people.
We know and understand your target market. We know the words that will seize their interest, give it a little shake-up, and get them clicking on your website. (And we can help with that, too.)
We analyse, check and compare data to let you know precisely where your sales and leads are coming from.
What matters is not just the content of your message but how and to whom that message is delivered. As developers, you have enough demands on your time and resources. Can you really be expected to also:
produce and maintain a scintillating website with regularly refreshed, razor-sharp content;
use social media to create a buzz about your projects;
keep clients engaged with pitch-perfect EDMs; AND
assess the impact that your digital campaign is having on leads and sales?
Of course you can’t do all that. You need to trust someone else to do all that for you.
Showcasing your USP and making your development utterly irresistible is our USP. We are very, very good at it – and without wanting to blow our own shiny trumpet, we are also a pleasure to do business with.
Let’s not forget, as author and marketing expert Bob Burg says, “All things being equal, people will do business with, and refer business to, those they know, and like, and trust”.
The question you need to be asking yourself is not “Can I afford to use the services of a first-class digital marketing agency?”
Gia is an award-winning entrepreneur, marketing strategist and dog lover. Graduating with a degree in Marketing and the Media, Gia spent ten years working in the finance and insurance sector where she excelled in sales, data analysis and financial modelling.