Our Brief:
- Chest Constructions is a highly respected boutique commercial builder in Australia, specialising in construction, renovation, expansion, and fit-out projects. With over 20 years of experience, they have worked alongside BP, Synergy, WA Government, Bridgestone, WA Police, Childcare Centres and Absolute Cosmetics.
- Competition is strong with the presence of other commercial builders and the client was looking to stand out in this increasingly cluttered space.
- Adwords was not a preferable option with it being highly expensive and so we focused on producing high quality content for their audience.
- Their online presence through LinkedIn was not established yet.
Our Solution:
- Created a concrete strategy to grow the quality of his business and client base rather than chasing volume. We agreed on a 12-month roadmap..
- To ensure we didn’t deviate, our team focused on four key pillars:
- We created high quality and engaging content to send to his database with educational case studies which provided a global perspective that positioned his authority and credibility in the commercial development sector.
- We worked on improving their SEO. The focus was on specific terms like “commercial builder Perth” and “commercial construction Perth”. We stayed laser focused with our vision.
- We reskinned their website which is also a more cost-effective option than having a full rebuild, to make it look more modern, filled with robust content and appealing to their target audience.
- Expanded his online presence by building his LinkedIn profile and connecting him to the right people we identified as decision makers in his industry. This was done through having a deep understanding of their industry and the services they cater to people.
The Results:
- In the last six months, they have successfully tendered and won over $10 million worth of contracts using basic and strong lead generators through email and websites alone.
- The LinkedIn account has also managed to develop and grow the property developer’s online presence by establishing enough connections to showcase their offers. Social presence has been established since then.
- Their contract has an average ticket size of $3 million while running a lean operating model.
- With the data analysis done and the results of the marketing strategy delivered, the next challenge is to start competing for $5 – $8 million projects.
