Chest Constructions is a highly respected boutique commercial builder in Australia, specialising in construction, renovation, expansion, and fit-out projects. With over 20 years of experience, they have worked alongside BP, Synergy, WA Government, Bridgestone, WA Police, Childcare Centres and Absolute Cosmetics.
Competition is strong with the presence of other commercial builders and the client was looking to stand out in this increasingly cluttered space.
Adwords was not a preferable option with it being highly expensive and so we focused on producing high quality content for their audience.
Their online presence through LinkedIn was not established yet.
Created a concrete strategy to grow the quality of his business and client base rather than chasing volume. We agreed on a 12-month roadmap..
To ensure we didn’t deviate, our team focused on four key pillars:
We created high quality and engaging content to send to his database with educational case studies which provided a global perspective that positioned his authority and credibility in the commercial development sector.
We worked on improving their SEO. The focus was on specific terms like “commercial builder Perth” and “commercial construction Perth”. We stayed laser focused with our vision.
We reskinned their website which is also a more cost-effective option than having a full rebuild, to make it look more modern, filled with robust content and appealing to their target audience.
Expanded his online presence by building his LinkedIn profile and connecting him to the right people we identified as decision makers in his industry. This was done through having a deep understanding of their industry and the services they cater to people.
In the last six months, they have successfully tendered and won over $10 million worth of contracts using basic and strong lead generators through email and websites alone.
The LinkedIn account has also managed to develop and grow the property developer’s online presence by establishing enough connections to showcase their offers. Social presence has been established since then.
Their contract has an average ticket size of $3 million while running a lean operating model.
With the data analysis done and the results of the marketing strategy delivered, the next challenge is to start competing for $5 – $8 million projects.
Gia is an award-winning entrepreneur, marketing strategist and dog lover. Graduating with a degree in Marketing and the Media, Gia spent ten years working in the finance and insurance sector where she excelled in sales, data analysis and financial modelling.