Your product is top-notch. It’s probably even better than your competitors.
Despite this, the slapping truth remains:
They are closing more deals than you.
And it hurts.
So, what is the problem?
If no one knows who you are and what you can bring to the table, then it doesn’t matter even if you’re Michael Jordan.
Did you know that 96% of your website visitors are not yet ready to purchase from you?
If you expect that people will buy your product that is worth more than $1000 without nurturing them properly, then you are dreaming.
Getting a constant stream of leads requires work.
Don’t confuse work with money because while both usually co-exist, they don’t necessarily run parallel.
Berlin is actually Europe’s number one start-up capital, a magnet for ambitious migrant entrepreneurs with a belly full of dreams and pocket full of breadcrumbs. This is a thriving hotspot where they show you how to bootstrap your way to stardom.
Berliners LOVE to make something out of nothing and I admire this spirit.
So if money is tight (and when is it ever NOT?), here are some inexpensive things you can do to generate leads and close more deals immediately:
Hire a virtual assistant (for LinkedIn prospecting)
Getting virtual assistant services is becoming normalised and it only takes a fraction of a cost. Since they are independent contractors that work from a remote location, they don’t mind repetitive tasks that most graduates loathe. You can even double your output when you train them to become dedicated lead generation machines.
They can also help optimise your profiles and share regular content. But my favourite is when they can help you find prospects by checking your competitor’s network. LinkedIn really is second to your website in terms of being the ultimate silent salesman.
LinkedIn revealed that users with complete profiles can receive 40 times more enquiries than those who don’t. Additionally, users who share regular content are 10 times more likely to attract more clients.
So what are you waiting for?
Set up a blog on your website
According to HubSpot, the blogs they publish the previous month generate 90% of the leads they have for the current month.
What does this figure tell you?
If you don’t have a blog that houses all your content on your website, then you are missing BIG time.
In this day and age, you don’t have the luxury to not have a blog because most customers are Internet users, and one of the ways they find you is through blogs.
Blogs help you introduce your brand to the world. They warm up potential customers to your business, helping you generate more leads. You can make the most of blogs by publishing relevant content regularly.
Epic content creation is key.
Additionally, always include calls-to-action on your blogs. It can be as simple as asking them to shoot you an email if they want further information about the topic of your blog. Your call-to-action can also be about downloading other content like white papers and case studies in exchange for their email address.
Finally, make your blogs SEO-friendly. We’ll talk about this next.
Use SEO techniques
Answer this. Where’s the best place to hide a dead body?
For SEO Consultant Chris Raulf, it’s page number two of Google.
I agree 100%!
You are missing massive opportunities if you don’t include SEO in your content strategy.
Your online visibility and website traffic will improve when you do SEO.
So, make your content easy to read, optimise image properties, format your article, and of course, include appropriate keywords. Use long-tail keywords to attract your target market. For example, if you are a property developer in Sydney, then you should incorporate keywords like “apartments for sale in Sydney”. Think like your buyers!
Got my point?
You might be thinking: “I’ll just incorporate as many keywords as possible in my content so I can attract more clients.”
Please don’t. I can’t stress this enough. It’s both embarrassing and horrifying to read.
Search engines will penalise you for keyword stuffing. Keep in mind that a search engine is a tool that helps users find the information they need. When you use this ridiculous technique, you end up giving them a poor experience.
So, don’t write for the search engine. Write for your audience. SEO only comes secondary.
Content is the king.
If you’re boring, hire a content curator.
Focus on crafting compelling copy and incorporating the right amount of keywords (most experts say that 2% is the ideal keyword density) and you and your audience will be happy.
Check your database
Check your database of emails. This is my all time favourite.
Determine where your prospects are in the sales journey and segment them accordingly.
Once done, you can start crafting personalised and immensely relevant emails. Remember, 91% of customers are more likely to purchase from a company that sends personalised offers.
In a database that contains 500 emails, you should be able to get 10 sales conversions. Of course, that will only be possible if you have an outstanding Email Marketing strategy in place.
Or perhaps do some data stalking and pick up the phone to call anyone who’s opened your email campaigns consistently.
Search for emails online
It wasn’t so long ago in the dark ages when salespeople were given the White Pages and sat in front of the phone to become Cold Call Warriors. While my White Pages doubles up as a good doorstop, this hasn’t changed with the internet. Think different, gather some initiative, and start methodically hunting for emails on the world wide web.
- Search for company websites and look into the About Us page. Sometimes, the page displays employees’ emails alongside their photo and position in the company.
- You can also search on Google. Type the first name, last name, and the word email on Google’s search bar. For example, Gia Le email.
- You can also search for emails on social media. For LinkedIn, you sometimes need to connect with the person first to see the email.
Need help?
If you need more information about how to generate leads on a shoestring budget, send us an email.
If you want to use Email as a marketing strategy but don’t know where to start, let’s chat and see if it is a fit for you. You can schedule an appointment HERE
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