Did you know that nearly 90 percent of home buyers find online photos helpful when searching for properties?
In fact, apartments valued at $1 million can be sold for up to 10% more with beautiful renders.
Images are truly worth a thousand words and every smart property developer understands that external renders are vital in transforming to life the architectural vision of the project.
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Take a look at some of the best practises on using external renders to market your apartment:
1. 5 external renders is the standard
Working with property developers across Australia, Asia, and Europe, you need at least 5 external images for property marketing. Three of which should capture the distinctive architecture of your project with the front occupying most of the frame so your render still looks striking even in thumbnail sizes.
The remaining two should highlight your legendary views and how your apartment is superbly positioned. This heightens your buyers’ perception of the quality and attention to detail inherent to your project.
2. Ensure they evoke curiosity to see what’s inside
Did you know that you only have exactly 7 seconds to impress your potential buyers?
Your external renders should ignite imagination and spark curiosity amongst your buyers enough to learn more about the rest of your project. Each image should evoke confidence and a sense of romanticism to represent the unrivalled prestige and elegance of your project.
3. Further demonstrate the life your project offers by creating dusk and day versions
The more photos, the better. Today’s buyers, especially millennials, do most of their research online and providing them with different perspectives helps them digest your project much easier. This is also an excellent opportunity for you to show how your project is ever-stunning morning, noon, and night. Day versions mainly help buyers see the meticulous architecture and vibrancy of the community of your project whilst dusk versions convey its charm, prestige, and exclusivity.
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