Yes I’ve heard it all before
The quality of leads are weak
The leads are fake
They never call you back
Too many happy fingers exploring the internet
So let’s all give up on social media and go back to door knocking!
Facebook’s lead ads product is an extremely powerful tool
I don’t see a contraction of usage
BMW experienced a reduction of 56% in costs per lead and a 2.8 times greater volume of leads when they switched to Facebook’s lead ads.
Like everyone who has used Facebook’s Lead Generation tool, we still get the occasional fake leads and wrong numbers
Are you telling me you’ve never received a fake lead via AdWords or Realestate.com.au?
Have you ever been given a fake number by someone you met at a bar? Don’t lie.
For many things in life, quality wins over quantity
Lead generation is no exception
Below are some strategies our team use to increase our lead generation by 300% whilst reducing cost per lead with a staggering 80% call connect
- Add some qualifying questions such as “What colour are you after?” This helps to qualify intent and most importantly, stop robots from enquiring. Lead generation on Facebook is not the same game as lead generation using paid search
- Ad Copy. Don’t act too mysterious on Facebook because people are honestly fed up with click bait. If someone takes their time to be intrigued by your 200-word copy, then they’ve passed the first step of intent when they enquire.
- Audience. Lookalike audiences are arguably the most powerful aspect of Facebook ads that you can leverage. Optimising your audience makes your ads more relevant, and will reduce the cost per lead
- Optimise. Optimise. Optimise. This is not a set and forget game.