Marketing in real estate is not an easy task. It’s very legally complex and deals with a high-cost product, and there is a lot of competition. In this modern era, most home buyers start their search online. An effective landing page is necessary if you hope to convert a potential customer.
In basic terms, a landing page is a single-page website with a single specific task – getting customers to perform an action for you. This action might be to sign up for your newsletter, to share their phone number, or to purchase a product. This is not the same as your website’s homepage; the purpose of the homepage is to help customers navigate your website and learn more about your company. A homepage is the same for all customers, while a landing page might be tailored depending on the link a customer followed to access it.
Use simple, direct headings. A visitor to your landing page should be able to tell at a glance what your page is about. Headings should direct the potential customer through your copy formula and help focus their attention. They should inform the customer about the benefits you offer.
A call to action button or light-up popup are absolutely vital to your landing page. These convert a visitor to a lead, and then you can convert leads to clients. Pick a single conversion task you’d like the visitor to complete and make it clear and obvious how they can do that.
Good images and layout are vital to a successful landing page. Too much text without good images won’t lead to good conversion rates. Your landing page should have photographs of the types of homes your clients dream about. You want the potential customer to be thinking about how you will help them achieve these dreams.
This will require an outlay of funds on your part. You will need a professional photographer to take pictures of the best properties you have to sell. Stage and clean the properties to ensure the best possible images. Don’t use stock images – customers will know if they see the same images in multiple places, and won’t trust that you actually have good homes to sell.
Trust is the cornerstone of a real estate agent’s business. Buying or selling a home is a huge and life-changing decision for the client. It is likely one of the largest single transactions that client will ever make. Your landing page needs to be transparent, direct, and honest. No false promises, no fake images, no misleading or withheld information.
With a solid landing page, you will see an increase in business. A good landing page is a self-contained marketing campaign, and one that you can create yourself without too much effort. Keep it simple, honest, attractive, and easy to navigate, and you’ll see results in no time.
