Property investment is generally considered a haven during uncertain times. The decimation of the stock markets thanks to the Covid-19 crisis has sent investors looking for higher yield and seeking refuge in traditional bricks and mortar. Investing in properties at the moment seems preferable to investing in shares tumbling in value. In fact, the ASX has lost a staggering 32% since the pre-COVID-19 peak.
That said, property investment marketing comes with its challenges. In this post, we’ll examine these more closely. We’ll look at whether or not it’s time to call in a marketing company to increase leads and improve results.
Finally, we’ll look at tips that make real estate agents’ marketing easier, no matter what demographic you’re targeting.
Common Property Marketing Challenges
- You’ve got a lot of expertise in the property market. Unfortunately, this doesn’t extend to the digital marketing side of things, and you’re missing out on prime leads.
- Your business is ticking over nicely, but there’s not quite enough profit in it for you.
- It’s challenging to keep up with the evolution of digital marketing, so you make expensive mistakes.
- You’re doing well financially, but are time-poor. You’d like to start taking more time off but can’t afford to miss out on the leads.
- Your campaigns up until this point have been dubious and you aren’t getting sufficient communication from your marketing agency or marketing team.
- You’re spending too much time on the marketing when this is not your expertise, meaning that there’s less time for closing the deals.
Do any of these challenges sound familiar? Don’t feel alone. These are the common pitfalls of marketing in the digital age. If you’re feeling the pressure, it might be time to call in a reputable marketing agency to share the load.
Tips for Marketing Property
Digital marketing is cost-effective and relatively simple to execute. The problem is that every other property marketer knows the same thing.
To be in the game today, you not only need to advertise online but also stand out. The first part is easy. The second part is a lot harder. Here are some tips to improve your results:
- List on the major property sites: Use sites like www.domain.com.au and www.realestate.com.au. Make your listings stand out by using outstanding images and consider adding virtual tour videos as well.
- Use popular agency sites: Choose sites that get a lot of traffic to get the best opportunities.
- Consider content marketing: Raise brand awareness and market at the same time by creating e-magazines, useful blog posts, and marketing reports.
If your old strategy has let you down, it’s time to shake things up. Aim to wow prospects with high-quality photos and content that stands out from the competition.
