To be able to sell property, you need great marketing. Knowing how to use it best for your business puts you ahead of the competition. This is why it is critical to get it right from the start — with the copy. A copy can make or break your business. It may be critical, but it’s not impossible to pull off. As a quick guide, below are some tips to remember when creating a copy for real estate ads.
Why Copy Matters
What is a copy, anyway? This is any form of written content crafted to inspire action, and in sales, this is often geared towards a purchase. Good copy can lead to an increase in sales, customer loyalty, brand retention and improve the overall image and reputation of your business. A bad copy can do the exact opposite.
Real Estate Copywriting Tips
Understand your Target Audience
Your copy is only as good as your understanding of your target market. A copy might be perfect, but if it doesn’t connect with your audience, its chances of working are very slim.
Take the time to understand your target market — are you selling to young professionals, new families, retirees?
Double Check Before Publishing
There is no harm in doing extra rounds of checking and even using software to make sure your marketing materials are at their best when published. Typos can be forgivable, but a missing zero (0) in the price is a disaster.
Keep it Simple and Direct, Avoid Overused Words
When writing the copy, talk to your target audience as if you are actually speaking to them. Use numbers when appropriate, often to indicate size and distance.
Highlight Lifestyle, Property Amenities and Features
What are the best features and amenities in your property? What makes it unique? Why is the location perfect for young professionals or new families? Highlight these in your copy and talk about everything else after. One trick is to put yourself in the shoes of your target audience. What would you be interested in the most?
Take advantage of marketing and make the most of the resources available. With great copy, you can bring out news about your properties and services, communicate and connect with your potential customers, and engage existing ones. And of course, make sales!