I love SMS Marketing. It is the ultimate appointment conversion tool with sophisticated businesses using SMS to amplify their reach. Short note is that SMS Marketing is powerful because we all check our phones at least five times per hour. Furthermore, according to SmallBizTrends, 54% of consumers don’t mind receiving text messages from marketers but only 11% of businesses use it. Maybe they’re shy.
SMS Automation is the silent salesman that never sleeps, it never complains and never becomes too big for their boots if they’re successful. Simply put, they are dependable and reliable. So where do you start? Which software should you use? And what capabilities are there because like cars, not all machinery is created equal. Undeniably we have our favourites and below are the two we prefer.
BURST SMS
Burst SMS is one of the smartest online platforms we have used, and it was designed for easy user navigation. Founded in 2007, they have been in business for over 14 years which means their technology is refined.
With its primary business starting in Australia and New Zealand, it is now expanding globally with its international team from Sydney, Melbourne, Vancouver and Manila, Philippines all focusing on delivering high quality customer service and constant innovation.
So why do we like them so much?
The simplicity. We created an account and instantly fell in love with their features.
- Dashboard with real-time inbox/outbox activity. In business, every second counts. And for business owners, keeping track of their transactions in just a click gives this software a huge value. With a single refresh, all your activities will be displayed orderly.
- Email to SMS. Turning emails into SMS is made possible by this software. Outlook, Gmail, iCloud, or Yahoo, it jives seamlessly in this platform. All you must do is compose your message and let them send it for you.
- Bulk SMS Gateway. It is possible to send thousands of messages every minute. The usage of high-speed connections allows them to support their users. Proofs of message deliveries are also made available in every Burst SMS account.
- Text Alerts. This is perfect for SMS Marketing and time-sensitive promotions. For a designated insight, take a stab at associating your deal alarms with your client’s geolocation. Discount offers and sales will also reach your users in a single “beep”.
- Exclusive Virtual Number. Protecting their users’ identity is also one of their aims. By having a number solely made for you, it’s made for purely business transactions. Offers come in short codes – for medium to large businesses, toll-free numbers – for businesses of all sizes and long codes – for small and medium businesses.
SMS Magic
This SMS software is a CRM-based messaging platform that works with Salesforce and Zoho but can accommodate other CRMs too. With a global team of 200 professionals, they have built a joyful customer journey with their 2,500 company partners worldwide. Clients have 40% more conversations and 25% faster sales cycle after switching to them.
So what’s their secret? They deliver service with care and assurance. Customers with no CRM are also welcome in SMS Magic through their SMS-Magic APIs.
Take an in-depth look at their top best features.
- Two-way SMS and MMS conversations. Users do not have enough patience for complicated apps. The simpler interface, the better. SMS Magic’s that enables reps to rapidly convey fast deals reactions and service solutions with SMS layouts.
- Auto-responses, personal profiling, surveys, scheduling, and SMS campaigns. On this platform, they hand us everything we need to know in the easiest way possible. We can schedule automated replies for customers’ queries and multi-task in just one sitting.
- Personalized Messaging. You can deliver the personal touch your customers expect using this platform. Thanks to its full-context messaging feature. It enables users to also supervise their messaging history. After all, establishing strong rapport with our customers is what we need to retain our business.
- Messaging compliance is assured. Zoho maintains all this data including full audit history. What adds more to this is their real-time reporting of analytics for you to track and control message delivery and budgets.
Elite Digital Campaigns, is a global automation and lead generation agency with a specialization in SMS automation. With clients in Australia, Europe and Asia, we’d love to hear your story and help you devise the best SMS marketing strategy for your business.
