Hi ,
Imagine a ROCKSTAR salesman works for you
All they do is go door to door and crushes every appointment
People love seeing his or her face
They’re always invited in
Conversation flows and rapport is established
Rather than trying to sell they focus on opening relationships
The key is to ensure they get to hang around long enough to secure another appointment
Appointments then turn into sales
While this consultant doesn’t close the sale immediately
They are remembered and have travelled further down the sales funnel than everyone else
This sounds like a pipe dream right?
Well you can have it
The developer of Code23 couldn’t really believe it when we suggested that they let us handle their online enquiries
After 6 months listing his development on Realestate.com.au with 2 home inspections during this period, we were asked by his agency to craft a marketing and sales strategy.
Below is a comprehensive outline of what we did:
The Problem
- Developer had no digital strategy in place
- Relied on Realestate.com.au and their existing database as the only source of lead generation
- They had not segmented their buyer profile was trying to market too broadly
- No lead nurture sequence in place
- Marketing message did not align with their brand or evoke an emotional connection
The Solution
- Created a Landing Page where all online traffic would be directed to convert into enquiries
- Created a social strategy to boost profile of brand and development in the area
- Created a strategy targeting their 2 ideal buyer profiles with unique messages. We have since segmented these profiles even further realising there were an additional 2 sub-profiles
- Build new marketing assets which now aligns with the brand
- Implemented an automated email sequence to take the buyers on a journey to keep in regular contact and maintain top of mind awareness
- Implemented a Concierge Call Centre to book appointments
The Results
- Within 48 hours of launching campaign
- 3 enquiries from young professionals
- 3 enquiries from investors
- $50 cost per lead
- 2 appointments set within 48 hours
- 1 referral to a mortgage broker to assess finance capacity
