Case Study: Making One of Australia’s Largest Waterproofing Business Great Again
TSRC is one of Australia’s largest and most respected waterproofing businesses with over 23 years of experience and 70,000 showers repaired to date.
They pioneered the ground-breaking DiamoSmart®️️ System – so technicians can repair leaking showers without removing tiles, setting new industry benchmarks.
The competition in their space was getting tougher with the presence of smaller operators who are willing to do the job for half the price.
They wanted to reduce their ongoing reliance on paid search whilst building brand equity.
We implemented a consistent, bespoke, and long-term strategy for lead generation, email marketing, SMS marketing, and social media marketing to generate new corporate clients and cultivate customer loyalty.
To streamline the customer experience, we set up automation across different marketing channels.
We consolidated their database for email marketing and kept their valued clients engaged by distributing humanised and educational content.
We strengthened their social media presence through consistent and captivating content creation.
We revitalised their 10-year-old website, enhancing it’s aesthetic and functionality, all whilst making sure we keep their SEO intact.
After almost a year, we have increased their online website enquiries by a staggering 700% and reduced their cost per client acquisition by 50%.
Gia is an award-winning entrepreneur, marketing strategist and dog lover. Graduating with a degree in Marketing and the Media, Gia spent ten years working in the finance and insurance sector where she excelled in sales, data analysis and financial modelling.