Case Study: Making One of Australia’s Largest Waterproofing Business Great Again
BACKGROUND:
- TSRC is one of Australia’s largest and most respected waterproofing businesses with over 23 years of experience and 70,000 showers repaired to date.
- They pioneered the ground-breaking DiamoSmart®️️ System – so technicians can repair leaking showers without removing tiles, setting new industry benchmarks.
CHALLENGE:
- The competition in their space was getting tougher with the presence of smaller operators who are willing to do the job for half the price.
- They wanted to reduce their ongoing reliance on paid search whilst building brand equity.
SOLUTION:
- We implemented a consistent, bespoke, and long-term strategy for lead generation, email marketing, SMS marketing, and social media marketing to generate new corporate clients and cultivate customer loyalty.
- To streamline the customer experience, we set up automation across different marketing channels.
- We consolidated their database for email marketing and kept their valued clients engaged by distributing humanised and educational content.
- We strengthened their social media presence through consistent and captivating content creation.
- We revitalised their 10-year-old website, enhancing it’s aesthetic and functionality, all whilst making sure we keep their SEO intact.
- After almost a year, we have increased their online website enquiries by a staggering 700% and reduced their cost per client acquisition by 50%.
