Do you know what a show bag is? The item you spend a fortune on, looks great from the outside, then you open it up to find there’s nothing but rubbish inside.
Some websites can be like that.
The best websites are not only sleek and sophisticated, but they’re clever, designed to tantalise and tease, giving you just a taste and leave you wanting more.
Here’s some of our favourite sites from around the world and we know convert into quality leads.
The website for this luxury Manhattan apartment complex oozes sophistication. It’s straight out beautiful. But it’s not just a pretty face, there’s a decent amount of information for interested buyers, but has enough restraint to hold back on the full sales ‘dump’, encouraging you to dig deeper. The developers also have realised that buyers at this end of the market may be too busy to accept or make calls, so they’ve incorporated a chatbot, allowing people to enquire with minimal interference.
This website doesn’t sell apartments, it sells a lifestyle. With a world class YouTube video link at the outset, (which incidentally doesn’t even show an image of an apartment), the potential buyer is lured by images of luxury jets, movie stars and mega wealth. Further down the home page, there’s information on what the developers are doing in the community, and with an eight year masterplan, these developers are bound to be evolving this website over time.
The poster child of Australian luxury real estate, Gurner understands that people still dig deep for quality products. His projects have a distinct flavour and they capture the aspirational desires of successful Australians wanting to indulge in the best. Gurner stamps his brand all over this website and what the brand stands for speaks before he even opens his mouth.
Who wouldn’t want to live in a five star hotel? The Four Seasons is stamping their brand all across the world, not just on hotels but on residences. We think this site is brilliant because it depicts the LA lifestyle, and understands the appeal it has to an international audience. The renders are seductive and the aspirations are universal.
All aspirational, but clever websites. Spend some time scrolling through these sites, and you’ll see that sometimes less is more.