It's evident that the smallest website updates often make the biggest difference. It's a known fact: 85% of consumers head online before making any purchase decision. From our experience since 2017 with property developers, the finance sector, and construction businesses, we have proven that these website hacks can change the way you can generate leads.
If you’re eager to supercharge your lead generation without a complete site overhaul, we've identified three website changes to double those leads, pronto. These strategies have not only benefited our clientele but were also transformational when applied to our own campaigns.
The Power of Pop-up Forms: It's All About Presentation
We've discovered that effective pop-up form deployment can result in an astounding 20% to 50% surge in lead conversion. But the success lies in the detail. Here’s how this website update can work for you:
- Timing is Everything: Don’t annoy your visitors with immediate pop-ups. Instead, wait for the sweet spot - around 20 seconds. This gives them time to absorb your content and increases the likelihood they'll engage with the form.
- Less is More: Limit the pop-up to once per visit. Keep in mind, your audience is high-level and astute. They're on your site for value and know a good thing when they see it. If they've closed the form once, they don’t want it popping up every two seconds.
- Design and Functionality: Invest in the look and feel. A sleek, clean design that's optimised for both desktop and mobile not only looks professional but enhances user experience. Ensure it fits snugly within the screen, so it doesn't feel intrusive.
Enquiry Form Placement: Above The Fold
Research shows that a significant 80% of user attention on a website is concentrated above the fold—the initial portion of a webpage visible without scrolling. By simply moving your enquiry form to this key area, you capture immediate visibility, increasing the likelihood of engagement. For our clients, updating the website form to the top of the page has often tripled conversion rates.
Command Attention With Your CTA Buttons
Your Call-to-Action (CTA) button isn't just a mere placeholder – it's a pivotal point of interaction. It encourages your visitors to take action, be it signing up, buying, or making an enquiry.
- Above-the-Fold Advantage: The potency of positioning remains evident with CTAs. Those situated above the fold can garner as much as 65% more engagement than their counterparts placed below.
- Bold and Beautiful: Design your CTA buttons to stand out. Use colours that contrast with your site's palette, ensuring they grab attention without clashing. This can increase clicks by up to 35%.
- Clear Messaging: Avoid vague phrases like “Click here.” Instead, employ actionable and clear verbiage such as “Book a Free Chat,” “Learn More,” or “Request Brochures & Floorplans.”
Small website updates can spell the difference between a missed opportunity and a successful conversion. So, as you look to optimise and grow, remember: the devil is often in the details.