It is now easy and affordable to use digital tools to drive targeted traffic to your website and generate more property leads. With these inexpensive tools, you can even save on your marketing budget and increase your return on investment.
Related read: Top 3 Styles of Renders that Generate the Most Leads
Here are some of the key tools that can turn your website into a high performing property lead generation machine:
1. CMS (Content Management System)
Every property developer should know that WordPress is one of the best content management systems. Aside from it’s free to install, it’s also highly user-friendly.
2. CRM (Client Relationship Management)
There are many free WordPress CRM plugins, which you may use to capture leads for the property you’re marketing on your website. If someone enters their information on the contact form on your site, a plugin can store these leads. You can then configure it to email these contacts and start nurturing them. So if you are not using a CRM plugin, it’s time to consider one.
3. Email Marketing
Use email marketing to build a good relationship with your email subscribers. This is a good way of utilising the contact details received through the CRM plugin. By sending relevant and educational emails regularly, you can demonstrate the lifestyle your project exclusively offers and eventually get these leads to engage in a profitable transaction with you. One of the best email marketing tools is Mailchimp because it is user-friendly and easy to set up.
4. Content
With over 4 billion internet users across the globe today, you cannot afford not to publish content on your digital platforms to generate traffic from search engines and social media. If you focus on creating content that is significant and specific for your target audience, you will get traffic.
Related read: 4 Pillars To High-Quality Facebook And Instagram Lead Generation
5. Landing Page
A landing page is another great way to collect emails from your website visitors and if you want to build a beautiful landing page, then use the Impress Listing Plugin. Alternatively, you can use Leadin Pop up to turn every page on your website into a lead capture page.
6. Lead Capture Tools
Sumo is one of the best lead capture tools today. With a free account, you can already access some of its epic features. Installing this on your WordPress site is a piece of cake. With just a few steps, you can immediately start capturing more property leads.
Also read: How To Sell Off-The-Plan Apartments To First Homebuyers
It takes a lot of effort to create a high converting digital marketing campaign. If you are a property developer looking for the best marketing and sales consultant/agency to help you with the marketing and sales of your business, then contact Elite Digital Campaigns.
