The Brief
- Client is a private lender and fund manager.
- They are a growing business with no digital strategy.
- Clients have circulated over $100 million worth of funds in the market over the past 24 months but have reached their capacity and want to find new investors.
- They also want to grow their market share by gaining more visibility with high end property developers.
Our Solution
- Crafted a comprehensive marketing strategy for the client to acquire new investors and borrowers.
- Conducted research into what their USP was and what their competitor offerings were so we could clearly articulate this to the market.
- Client then appointed us to execute this strategy.
- We built a Lead Generation platform via Email Direct Marketing and LinkedIn to generate real enquiries
- We created a 3 sequence Email Direct Marketing Funnel which humanised our client’s voice whilst profiling him as an authority in the private lending space.
- The emails were segmented into either borrowers or investors so the message they received were individually tailored to their needs.
Results
- We launched the campaign and emailed 2500 clients
- They received 6 enquiries within 24 hours
- Finalised a $2.50million transaction with a developer within 14 days of receiving initial email we created.
