Real estate is a competitive market, and the competition these days is fiercer than ever. To stand out from the crowd, you will need expert marketing skills and effective strategies to entice potential clients. Or you should get in touch with a property marketing agency.
From email marketing to social media and blog posts, the distribution channel has expanded beyond newspaper and print advertising. If you want to stay ahead of the market, don’t become a relic of the past, embrace technology to avoid becoming a dinosaur. With so many options, your goal is to find the best marketing strategies that work for you and expose your brand to lots of potential vendors.
4 Ways to Promote a Property
These four simple pillars of marketing strategies will not only help you stand out but bring you closer to those elusive deals you’re looking for. All of these strategies work both for commercial and residential properties.
1. Promote the Neighbourhood
Give the best property presentation in your life. It is essential to know how to sell the neighbourhood and the local attractions, not the property itself as people buy “lifestyle and aspirations”.
Professional photography and videography is a fantastic way to showcase the attractions and distinctive character of the local coffee shops, schools and shopping precinct. Remember to build a sense of community and create a desire to belong.
2. Communicate via Email Marketing
Email marketing is the best way to stay in touch with clients and generate new leads. Email marketing, if done properly, generates a return of $40 to every $1 spent so make sure you stay connected, relevant and engaging.
We all check our email accounts daily, and many forward any interesting email to family, friends, and colleagues, so think about the audience you can reach on this platform virtually for free!
3. Use the Power of Social Media
Create accounts for Facebook, Instagram, LinkedIn, Pinterest, and Twitter. Social media platforms are great for adding photos and videos of the properties, creating local events, and engaging with potential buyers. Facebook Ads are also a great way to promote your properties to a local and relevant audience based on demographics. Facebook Ads help you target the right clients at the right time.
4. Use Creative Copy
If you want people to consider your property, you need to find a way to attract potential buyers with more than just a list of photos, features, and a basic description. Investing in a creative copywriter will help you present the property better. Words are powerful and at times, mightier than the sword. Using descriptive metaphors will enhance the marketability of your clients’ property.
Our knowledge, experience, and strategic approach are why real estate businesses choose us as their marketing partner. We use a combination of marketing expertise, research, and data interpretation. Our job is to gather information and help our clients sell their properties.
If you are ready to take your lead generation strategy up, get in touch with us and we’ll take it from there.
Gia is an award-winning entrepreneur, marketing strategist and dog lover. Graduating with a degree in Marketing and the Media, Gia spent ten years working in the finance and insurance sector where she excelled in sales, data analysis and financial modelling.